Event Report for Bar Louie - Bucktown
Dec 1, 2001

Note: This Event includes Photos and Movies. Please click on the "Photos and Movies" Tab to view.

Main Info

Market:

Chicago, IL
Date:
December 1, 2001
Account:
Bar Louie - Bucktown
Address:
1704 N. Damen, Chicago, IL 60647
Portfolio Manager:
Rich Guerriero
Time In:
11:00 PM
Time Out:
12:30 AM


Account Info

Account Type:

Destination Bar Neighborhood Bar Nightclub Restaurant
Does this type of account hit the target demo?
Yes No
Account Traffic:
High Medium Low
Total Est. Attendance:
600


Primary Audience

Male:
50%
Female:
50%
21-25:
10%
26-30:
15%
31-40:
30%
41-65:
45%
Over 65:
0%
Caucasian:
85%
African-American:
5%
Asian:
3%
Hispanic:
7%
Other:
0%
Overall % Alternative Lifestyle:
0%

Overall Interest in Jose Cuervo:

High Medium Low
Account Cooperation:
High Medium Low


Distribution

No. of Consumers Spoken To:

100
No. of Samples Distributed:
75
No. of Premiums Distributed:
75
No. of Barbucks Distributed:
75

 


Comments

Consumer Comments & Highlights:

• A few people bought a Jose Cuervo drink just to get a picture or recieve a Barbuck from the girls.

• People love the samples

• "Anejo and Coke is my new drink, I'll tell my friends."

Overall Comments:

• People appeared to be excited by our appearence. They genuinley liked the drinks and bought them.

• This bar has great customers and of course a great staff. The guys and gals in Chicago love Jose Cuervo.

• Great bar, they really enjoyed us.


Bottle Count:

3