Event Report for Bar Louie - Bucktown
Dec 1, 2001
Note: This Event includes Photos and Movies. Please click on the "Photos and Movies" Tab to view.

Main Info

Market:

 Chicago, IL
Date:
 December 1, 2001
Account:
 Bar Louie - Bucktown
Address:
 1704 N. Damen, Chicago, IL 60647
Portfolio Manager:
 Rich Guerriero
Time In:
 11:00 PM
Time Out:
 12:30 AM


Account Info

Account Type:

 Destination Bar Neighborhood Bar Nightclub Restaurant
Does this type of account hit the target demo?
 Yes No
Account Traffic:
 High Medium Low
Total Est. Attendance:
 600


Primary Audience

Male:
 50%
Female:
 50%
21-25:
 10%
26-30:
 15%
31-40:
 30%
41-65:
 45%
Over 65:
 0%
Caucasian:
 85%
African-American:
 5%
Asian:
 3%
Hispanic:
 7%
Other:
 0%
Overall % Alternative Lifestyle:
 0%

Overall Interest in Jose Cuervo:

 High Medium Low
Account Cooperation:
 High Medium Low


Distribution

No. of Consumers Spoken To:

 100
No. of Samples Distributed:
 75
No. of Premiums Distributed:
 75
No. of Barbucks Distributed:
 75

 

Comments

Consumer Comments & Highlights:

• A few people bought a Jose Cuervo drink just to get a picture or recieve a Barbuck from the girls.

• People love the samples

• "Anejo and Coke is my new drink, I'll tell my friends."
Overall Comments:

• People appeared to be excited by our appearence. They genuinley liked the drinks and bought them.

• This bar has great customers and of course a great staff. The guys and gals in Chicago love Jose Cuervo.

• Great bar, they really enjoyed us.

Bottle Count:

 3